First Impressions: Make Sure Your Website Follows These 10 Things

When a visitor first sees you website, they form an impression about it within the first 10 seconds of its loading. Depending upon the feelings they get when viewing your site, they either decide to leave or to get a better look around. Here are ten items to think about when deciding if you are giving off your desired impression:

1. Your website should appear professional, clean and simple.
When you walk into a physical store, you are more apt to buy from a store that is clean, easy to walk around the aisles, sells quality products that are neatly placed on shelves or racks, and has a friendly yet well-established feel. Your website should have a similar look and feel. Avoid clutter, allow for white space around items and make it easy for the visitor to move around.

2. Your navigation should be easy and simple.
If your visitors are having trouble finding what they are looking for immediately, it is much too easy for them to return to their search and find a competitor with easier navigation. Keep navigation in a prominent location with simple to use tabs and links.

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What is Branding and How Important is it to Your Marketing Strategy?

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

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